The domestic and international market situation of air fryer ovens

Air fryer ovens have shown a good development trend in both domestic and international markets, but there are differences in market size, consumer demand and competitive landscape, as follows:

Domestic market

- Market size: Since 2015, the air fryer market in China has experienced explosive growth, and as a derivative product of it, the market size of air fryer ovens has also expanded accordingly.It is expected that by 2030, the market size of air fryers in China will reach approximately 35 billion yuan, with a compound annual growth rate of 12%. The market for air fryer ovens will also benefit from this growth trend.

- Consumer demand: With the enhancement of consumers' health awareness and their pursuit of convenient cooking methods, air fryer ovens have gained favor due to their low oil and low fat features.Meanwhile, the development of e-commerce platforms has also provided convenience for its sales, and the potential consumer groups in third-tier and lower cities as well as rural areas are expected to gradually expand.

- Competitive landscape: The Chinese air fryer market (including the market related to air fryer ovens) is highly competitive and shows a diversified characteristic.The combined market share of traditional kitchen appliance leaders such as the United States, Jiujiu and Jiangsu exceeds 50%, holding a dominant position. However, emerging technology companies and Internet brands are also competing for market share through technological innovation and differentiated marketing strategies.

Foreign market

- Market size: The European kitchen appliance market is experiencing a period of explosive growth. Data from eBay shows that products such as air fryers continue to sell well. It is expected that the market size will reach 8.35 billion US dollars in 2025 and exceed 10.79 billion US dollars in 2029. As a related product, the market size of air fryer ovens is also steadily increasing.

- Consumer demand: In the dietary structure of European and American countries, fast food such as hamburgers, fried chicken, and French fries account for a large proportion. Consumers have a high demand for cooking methods that are low in oil and fat. The "oil reduction and fat control" attribute of the air fryer oven meets this demand.Meanwhile, it is easy to operate, has diverse functions, and is more in line with the daily baking and frying dietary habits of Western people, thus being popular among consumers.

- Competitive landscape: The overseas air fryer market (including the market related to air fryer ovens) has a relatively high concentration. In 2023, the sales share of the top 4 brands in the market was as high as 50%, all of which were foreign brands. The total share of the top 10 brands was close to 70%, and they were also all foreign brands.However, more than half of the products of foreign brands are manufactured by Chinese factories on their behalf.